2025 Smart Toilets for Dealers: Procurement Guide to Popular Products and Profit Analysis
Release time：2025-08-31
With the large-scale expansion of global smart sanitary ware and AI home applications, the sales data of advanced smart sanitary ware, such as smart toilets, is continuously increasing. It is expected that the smart toilet market will grow at a compound annual growth rate of 8.52%, reaching $13.74 billion by 2030. The Asia-Pacific region leads the growth, while North America and Europe are the largest markets. Major players include Duravit, Kohler, LIXIL, TOTO, and Roca. As a trusted partner of global dealers, Keorh Smart Toilet Factory, based on 15 years of export experience, has analyzed the popular smart toilets globally in the second half of 2025 and provided profit references for major dealers.
Contents
- 1
- 2 Product Recommendations by Market Category
- 3 Smart Toilet Product Line Profit Comparison Analysis Table (For Dealers/Agents)
Product Recommendations by Market Category
1) Recommendations for Popular Smart Toilets for Dealers in the North American Market in 2025
The smart toilet market in the United States holds an important position in the global market. In 2024, the North American smart toilet market size reached $10.6 billion, and it is expected to grow to $21.55 billion by 2030, with an annual compound growth rate of 12.6%. The U.S. market accounts for about 20% to 25% of the global smart toilet market, reflecting not only the high penetration rate of smart home products in the United States but also consumers’ strong demand for high-end sanitary products. When purchasing, smart toilet dealers should consider these factors.
According to the “2024 Bathroom Trends” report released by the U.S. home service website HOUZZ, 41% of respondents chose to install smart toilets with special functions. Among them, the washing function is the most popular, with 23% of respondents choosing full-function smart toilets. Adjustable water pressure and automatic flushing are also favored, with 21% and 19% of respondents respectively. Drying functions and seat heating functions are also widely welcomed, with 17% of respondents indicating a preference. Night lights and automatic start and stop functions have also received more attention, with 13% and 10% of respondents respectively.
Main Product Analysis
(i) Functional Requirements
– Warm Water Cleaning: As a core function of smart toilets, almost all hot-selling products have this feature.
– Heated Seat: The cold winter in North America makes the heated seat function very popular.
– Automatic Flushing: Convenient and hygienic, especially common in high-end products.
– Energy Saving and Environmental Protection: North American consumers have a high demand for energy-saving and environmentally friendly products, especially those with water-saving functions.
– Easy Installation: North American consumers prefer products that are easy to install, especially upgrade models that do not require large-scale modifications.
(ii) Price Range
The price range of smart toilets in the North American market is broad, with toilet covers (cost-effective) below $1000, smart toilets (mid-to-high-end customers) between $500-$1000, and above $2000-$4000 selling well.
（3）Reasons for Sales Growth
The national conditions of the United States make the promotion of smart toilets difficult.
- There are no sockets around the toilets in the United States.
Smart toilets require electricity, making the installation of smart toilets a problem. Because, if you need to add a socket in the bathroom, it will cost hundreds of dollars in the United States, far higher than the price of a smart toilet cover. It is difficult to promote in the existing market.
- The price of smart toilets is extremely high.
The middle price of smart toilets (not covers) in offline stores in the United States is around $2500. The main brands are Kohler and Toto. In recent years, domestic products have begun to penetrate the U.S. market, and the price is much more affordable.
Summary: Brands such as TOTO and Kohler have high visibility and trust in the North American market, and consumers are more willing to choose products from these brands. However, with the increasing quality standards of Chinese manufacturing, some local American brands are seeking smart toilet factories in China to sell products of the same or higher quality at one-fifth the price of first-line brands, which are also becoming more popular. High-selling products usually have core functions such as warm water cleaning, seat heating, and automatic flushing, meeting consumers’ basic needs. After the epidemic, consumers’ demand for hygiene and health has increased, and products with antibacterial and antibacterial functions are more popular. Keorh Smart Toilet Factory has now agent (acted as an agent) for some smart toilets for first-line brands such as Home Depot, TOTO, and Kohler.
2) Recommendations for Popular Smart Toilets for Dealers in the European Market in 2025
The European smart toilet market holds a dominant position in the global smart toilet market, with a revenue share of 35.1% in 2023, and 51% of the market revenue in 2022. Germany and the United Kingdom are the main markets in Europe. Germany is increasingly focusing on hygiene and environmental health, and the United Kingdom, due to its high emphasis on sustainability and water efficiency, is expected to grow rapidly.
The ISH Germany exhibition is the world’s leading exhibition for sanitary ware, heating, air conditioning, and renewable energy, held every two years in Frankfurt, Germany, and is a barometer for the European sanitary industry. (Xiamen, Hong Kong, Shenzhen)
Main Product Analysis
(i) Functional Requirements
– Warm Water Cleaning: As a core function of smart toilets, almost all hot-selling products have this feature.
– Heated Seat: The cold winter in Europe makes the heated seat function very popular.
– Automatic Flushing: Convenient and hygienic, especially common in high-end products.
– Smart Toilet Seat: Compared with traditional toilet seats, people prefer smart toilet seats because they are both convenient and hygienic.
– Water Saving and Energy Efficiency: Europeans generally have a strong awareness of water conservation. European toilet designs usually use less water, and many toilets are equipped with a dual flush system, allowing users to choose between a light flush or a heavy flush according to their needs.
(ii) Price Range
The price range of smart toilets in the European market is broad, with toilet covers (cost-effective) below $1000, smart toilets (mid-to-high-end customers) between $500-$1000, and above $2000-$4000 selling well.
(iii) Best-selling Product List
The European smart toilet market provides a huge opportunity for Chinese smart toilet factories, but entering the market requires careful consideration of consumer preferences, regulatory requirements, and market dynamics. By focusing on mid-range and water-saving products, establishing strong partnerships, and emphasizing quality and innovation, Chinese smart toilet manufacturers can successfully enter the European market and achieve growth. When purchasing, smart toilet dealers should consider these factors.
3) Recommendations for Popular Smart Toilets for Dealers in the Middle East Market in 2025
According to a report by Global Market Insights, the smart toilet market size in the Middle East region reached about $120 million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of about 8% in the next few years.
Although the penetration rate of smart toilets in the Middle East market is relatively low, with the increasing pursuit of high-end quality of life and the acceptance of smart products by consumers, the market penetration rate is gradually increasing. With the increase in infrastructure construction, the acceleration of urbanization, and the focus on luxury living spaces, the market is growing. When purchasing, smart toilet dealers should consider these market trends.
Main Product Analysis
(i) Style Requirements
– Luxury and High-end Functions: The Middle East market has a high demand for high-end and luxury functions, such as aromatherapy, foam shields, automatic lid opening, etc. Consumers are willing to pay a high price for these high-end functions to obtain a better user experience and quality of life.
– Cultural Adaptability: Some functions need to adapt to local cultural habits, such as special needs for female washing functions. These functions not only meet basic hygiene needs but also take into account cultural backgrounds and user habits.
– High-end Brand Dominance: Middle Eastern consumers have a high awareness of high-end brands (such as Toto, Duravit) and are willing to pay a high price for high-end products. These brands have a high reputation in the Middle East market, and consumers have a high level of trust in their product quality and reliability.
– The Importance of Water-saving Functions: Due to the relative scarcity of water resources in the Middle East, water-saving functions have become an important consideration for smart toilets.
– Emphasis on Modern Design: The Middle East market has high requirements for product appearance design, preferring modern, simple, and technologically designed products.
(ii) Price Range
The price range of smart toilets in the Middle East market is broad, with smart toilets (mid-to-high-end customers) above $2000-$4000 being a normal price for Middle Eastern customers, and many smart toilets above $10,000 are still favored by Middle Eastern consumers. When purchasing, smart toilet dealers should consider these price ranges.
The demand for smart toilets in the Middle East market focuses on high-end functions, cultural adaptability, brand awareness, modern design, stable quality, and water-saving functions. Consumers are willing to pay a high price for high-quality and high-performance products, and they also have high requirements for the appearance design and environmental performance of products. Therefore, suppliers need to provide smart toilets with high-end functions, modern design, and water-saving functions, and ensure the quality and after-sales service of products to meet the needs of the Middle East market. When purchasing, smart toilet dealers should pay attention to these factors.
Smart Toilet Product Line Profit Comparison Analysis Table (For Dealers/Agents)
Keorh Smart Toilet Factory has designed the above profit comparison analysis table for the smart toilet product line (basic vs high-end) for the profit needs of overseas dealers, distributors, and brand agents. Combining industry data and market strategies, it helps overseas smart toilet dealers to evaluate the profitability and operational mode differences of products with different positioning, thus helping customers to maximize the profit of product selection.
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